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Assurity Life Insurance Unveiled: Is It the Right Choice for You?

May 09, 2024 By Triston Martin

Deciding on life insurance is a significant step towards financial security for you and your loved ones. Among the myriad of options available, Assurity Life Insurance stands out as a company with a longstanding commitment to providing tailored insurance solutions. Assurity's approach combines traditional values with innovative products, aimed at meeting the diverse needs of today's families and individuals. Whether you're considering life insurance for the first time or looking to switch your existing policy, understanding what Assurity offers is crucial. With a focus on customer service, sustainability, and community involvement, Assurity aims not just to be an insurance provider but a partner in your financial wellbeing. This introduction will guide you through the essentials of Assurity Life Insurance, helping you determine if it aligns with your insurance goals and needs.

History of Assurity Life Insurance

Assurity Life Insurance has a rich history, dating back to 1890 when it was known as the Modern Woodmen Accident Association. Over the years, the company underwent several mergers and acquisitions before settling on its current name in 2007. Through all these changes, one thing remained constant - Assurity's unwavering commitment to serving its policyholders. Today, Assurity is a mutual insurance company, meaning that it is owned by its policyholders and not shareholders. This structure allows the company to prioritize the needs of its policyholders instead of maximizing profits for external investors.

Types of Insurance Offered

Assurity offers a range of insurance products, including life insurance, disability insurance, critical illness insurance, and long-term care insurance. Each of these products comes with various coverage options, allowing customers to customize their policies to meet their specific needs and budget.

Life Insurance

Assurity offers both term life insurance, which provides coverage for a set period, and permanent life insurance, which covers the insured individual for their entire lifetime. The company's term policies come in 10, 15, 20, and 30-year terms, with the option to convert to permanent coverage at the end of the term. Assurity's permanent life insurance includes whole life, universal life, and indexed universal life policies.

Disability Insurance

Assurity's disability insurance provides income replacement in case you are unable to work due to a disability. The company offers both short-term and long-term disability insurance, with flexible benefit options to suit different income levels.

Critical Illness Insurance

In addition to traditional life and disability insurance, Assurity also offers critical illness insurance, which provides a lump-sum payment in the event of a covered serious illness. This coverage can help alleviate financial burdens and allow individuals to focus on their recovery without worrying about expenses.

Long-Term Care Insurance

Assurity's long-term care insurance offers coverage for expenses related to extended healthcare needs, such as nursing home or in-home care. With the rising costs of long-term care, this type of insurance can provide peace of mind and protect assets from being depleted.

Additional Features and Benefits

Aside from its range of insurance options, Assurity also offers additional features and benefits to its policyholders. These include:

  • Flexible premium payment options, including annual, semi-annual, quarterly, and monthly payments
  • Online account management for easy access to policy information and services
  • A variety of riders (add-ons) that can be included in policies for added protection or benefits
  • A strong commitment to customer service, with a dedicated team available to answer questions and assist with claims
  • Involvement in community initiatives, such as charity partnerships and volunteer work.

Is Assurity Life Insurance the Right Choice for You?

Choosing the right life insurance can be a daunting task, but understanding what Assurity has to offer can make the decision easier. If you value a company with a long history of customer service, a variety of insurance options, and a commitment to giving back to the community, then Assurity may be the right choice for you. Consider speaking with an insurance agent or contacting Assurity directly to learn more about their products and how they can align with your insurance goals. With its solid reputation and customer-focused approach, Assurity Life Insurance could be the partner you need for financial security and peace of mind.

Financial Strength and Ratings

Assurity Life Insurance has consistently maintained a strong financial standing, with high ratings from major credit rating agencies. As of 2021, the company holds an A- (Excellent) rating from A.M. Best and an A- (Strong) rating from Standard & Poor's. These ratings indicate Assurity's ability to fulfill its financial obligations to policyholders and provide reassurance that the company is well-equipped to weather any economic challenges.

Customer Experience

Assurity has a strong reputation for providing excellent customer service, with many policyholders reporting positive experiences. The company's commitment to personalization and flexibility in insurance options also contributes to its high customer satisfaction ratings. Additionally, Assurity's online account management system makes it easy for customers to access information and services at their convenience.

Community Involvement

One of Assurity's core values is community involvement, and the company regularly participates in various charitable initiatives. For instance, Assurity has a long-standing partnership with United Way and supports local organizations through volunteer work and fundraising efforts. This commitment to giving back sets Assurity apart from other insurance providers and highlights its dedication to being more than just a business.

Comparative Analysis

Assurity Life Insurance is a strong contender in the life insurance market, but it's always wise to explore other options and compare offerings before making a decision. Some potential competitors to consider include MassMutual, Northwestern Mutual, and New York Life Insurance Company. These companies also have long-standing histories and offer a range of insurance products, but their specific coverage options and premiums may differ from Assurity. It's essential to conduct thorough research and consult with an insurance agent to determine which provider and policy best suit your needs.


Assurity Life Insurance has a long history of providing reliable, customer-focused insurance products. With its range of coverage options, commitment to community involvement, and strong financial standing, the company is worth considering for anyone looking for insurance coverage. Ultimately, the right choice will depend on your specific needs and preferences, but Assurity is a reputable company that can offer peace of mind and financial security for you and your loved ones. With its solid reputation and customer-focused approach, Assurity Life Insurance could be the partner you need for financial security and peace of mind.

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